Finance Monthly Deal Maker Awards 2017 Edition

www.finance-monthly.com 25 FINANCE MONTHLY DEAL MAKER AWARDS 2017 MERGERS & ACQUISITIONS HAMPLETON PARTNERS FIRM PROFILE Hampleton Partners is at the forefront of international mergers and acquisitions advisory for companies with technology at their core. Hampleton’s experienced deal makers have built, bought and sold over 100 fast-growing tech businesses and provide hands-on expertise and unrivalled international advice to tech entrepreneurs and the companies who are looking to accelerate growth and maximise value. With offices in London, Frankfurt and San Francisco, Hampleton offers a global perspective with regional and sector expertise in: Automotive Tech, IoT, AI, FinTech, High-Tech Industrials, Cybersecurity, VR/AR, HealthTech, Digital Marketing, Enterprise Software, SaaS & Cloud, E-commerce. Download Hampleton’s market analysis reports at https://hampletonpartners.com/research/. www.hampletonpartners.com ADVISER INTERVIEW What was your involvement in the deal? Axel Brill, Director at Hampleton Partners, led the deal team who advised DOCUFY on its sale to Heidelberg. “Hampleton was involved on all levels, from requesting the correct paperwork and finding the ideal buyer, to structuring the due diligence process and managing SPA negotiations. The DOCUFY management team knew of Heidelberg – a great brand and an important German industrial player – but they were unaware of their vision for a digital factory and the business unit they are building in order to address the needs of that market. Through our extensive market research activities, we at Hampleton were able to identify Heidelberg as the ideal partner.” Why is this a good deal for all involved? “With a new strategic partner like Heidelberg, DOCUFY will benefit from being part of a globally renowned company with access to many industrial clients in Germany and abroad. DOCUFY’s products will be closely integrated into Heidelberg’s digital platform and will be sold through their international channels. For Heidelberger Druckmaschinen, DOCUFY products are an ideal addition, complementing their existing software portfolio in their digital platform business unit. The Heidelberg digital platform helps customers achieve a much quicker time-to-market, based on Heidelberg’s experience and knowledge in the product lifecycle management (PLM) area. Moreover, both companies will benefit from cross-selling opportunities in their existing customer base.” What challenges arose? How did you navigate them? “In technology deals, particularly in those involving software, there are almost always challenges to overcome in the field of Intellectual Property (IP) rights. Often open-source software is used within these products. Experience shows that these issues must be identified at an early stage of the process, ensuring that all components are licensed properly. The best piece of advice to the seller is for them to identify and ‘heal’ potential risks before they arise in due diligence, which is part of Hampleton’s preparation processes and data room strategy.” Awarded for their involvement in the following transactions: Heidelberger Druckmaschinen Acquires Docufy TRANSACTION REPORT Hampleton Partners, an international mergers and acquisitions and corporate finance advisory firm for technology companies, has advised DOCUFY GmbH, a German provider of software & services for technical documentation, on its acquisition by Heidelberger Druckmaschinen AG, a German precision mechanical engineering company. “We are delighted to have advised on this transaction,” says Miro Parizek, Principal Partner at Hampleton. “Our team of experienced executives achieved this through leveraging their strategic- focused capabilities in IT. This is yet another great example of Hampleton’s dedicated expertise and how we apply proven experience to execute an optimal transaction.” “Hampleton helped us find a partner that is clearly a great fit for us, and one we hadn’t considered ourselves,” says Uwe Reissenweber, DOCUFY’S Founder and Managing Director. “Heidelberg has a great reputation in Germany as an important industrial player, however I was not aware of their vision for the digital factory and the investment they have made into developing this business unit.” Reissenweber adds: “I very much look forward to being part of Heidelberg with its resources, vision and agility to respond to the requirements of Industry 4.0, and to drive further DOCUFY’s international expansion. I also look forward to joining Heidelberg management and supporting the growth of their digital business unit.” “With the takeover of DOCUFY, we are gradually implementing our strategy ‘Heidelberg goes digital!’. But the investment in the growth market of digital product life cycle management will also strengthen our own competitiveness,” says Rainer Hundsdörfer, CEO of Heidelberg. “This transaction illustrates the continuing trend of traditional companies expanding into technology-based industries via M&A. Other examples include Walmart’s purchase of Jet.com for $3bn and Unilever’s acquisition of Dollar Shave Club for $1bn,” adds Mr. Parizek. The engagement was led by Axel Brill with David Riemenschneider and Nicholas Milligan rounding out the transaction team for Hampleton. The expert team uses a proven methodical, structured and open approach to M&A that creates multiple options leading to the most rewarding transactions. Q Q Q